Wallpaper* details the Spanish leather goods brand Loewe's most recent steps towards reinvention. The French-based studio M/M (Paris) was commissioned to create the new identity for the brand and looked to both the previous logo and time-honoured leather making processes for their solutions. Wallpaper* concludes that M/M (Paris)'s result is "a fitting new face to project Loewe into the future."
Anatomy of a rebrand, M/M (Paris) for Loewe, June 2014.
Rosa Bertoli, Wallpaper* , June 4, 2014