'Tree' by Simon Heijdens commissioned by SXSW Festival, Austin, March 2014.

'Tree' by Simon Heijdens has been commissioned by the world-renowned music, film and interactive festival SXSW, in celebration of its 10th Anniversary. Following its international presentations (including London, New York, Moscow, Tokyo and Milan), the presentation of Heijden's piece in Austin marks its 22nd installation in the past decade.

 

'Tree' was projected onto building façades throughout the city of Austin for the occasion. Through a complex system of weather and movement sensors met with sophisticated computer code (as written by Heijdens) the eight-meters high silhouettes literally move with the wind and shed their leaves each time someone passes the presentation.

 

March 7, 2014
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