Simon Heijdens to present the Perrier-Jouët Experience at Design Miami, November 2013.

Simon Heijdens has been commissioned by Perrier-Jouët to present this year's Experience at Design Miami/. Titled 'Phare no. 1-9', this new work will seek to create a unique experiential installation that reinterprets Art Nouveau for the 21st century. "Reflecting on Perrier-Jouët's own material essence, the work explores water as a dimensional volume, a traslucent refracting medium for light, and finds a completely new way of drawing and building up images. A constantly evolving story grows within the water and is illuminated to fully immerse the space in pattern. The totally white environment that hosts this enchanting experience becomes the screen upon which one can both walk around and walk inside the narrative to experience it from different perspectives", states the Design Miami/ press release.

November 8, 2013
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